About Us

The Right Kind (TRK) is a homegrown agency that supports development activities in Bangladesh around quite a few areas, of which, agriculture, health and nutrition, youth empowerment, digital connectivity, and financial inclusion are noteworthy. It is a relatively new organization, but the senior management has more than 15 years of experience in the development sector in Bangladesh, especially working for USAID-funded projects, for which, there is a culture of accountability and compliance in how the organization operates. During 2019-2022, it has implemented three sub-grants/sub-contracts amounting to more than $500,000 in total from prime contractors managing projects funded by USAID & Bill & Melinda Gates Foundation. With offices in Dhaka and Jashore, TRK has a dedicated and experienced field force spread across 12 districts.

TRK involves existing market actors (private companies, dealers and retailers etc.) in project design and implementation – not only to create collaborative and more meaningful results, but also to improve their business performance. More than 70 government officials from Dhaka to upazilla level attended events facilitated by TRK during 2021-2022, which speaks of its reputation and willingness to integrate all players for greater impact and sustainability.