During 2021-2022, The Right Kind established a connection with farmers with multiple services that include mobile application, website, hotline and bulk SMS. With funds from USAID, and guidance from Bangladesh Aquaculture and Nutrition Activity project managed by WorldFish, the team provided hands-on training to 30,000 farmers and 500 input retailers from seven districts in the South-West of Bangladesh on digital literacy and accessing the digital services for problem-solving and market linkage. The services are still being catered for the farmers seeking information and for private companies promoting their products.

Intervention of The Right Kind being highlighted on the official Facebook page of USAID Bangladesh