Right Kind (RK) is extremely delighted to have WorldFish support its Facebook-based digital platform for fish farmers for three years in a row. After having experimented with several technologies (a mobile app, a website, a hotline, SMS, and Facebook), the team found out that the social media-based platform receives the most traction from rural farmers in Bangladesh.
The platform currently hosts almost 12,000 farmers, local service providers, and government officials who have been onboarded through verification. Instead of going after everyone on social media, the emphasis was on making sure that the farmers onboarded were genuine and that the stakeholders were pertinent to ensure quality discussion. It has evolved over time into both a marketplace and a forum for problem-solving.